October 23, 2013
  • What does the media want, and how can you give it to them?
  • How do you develop good relationships with the media?
  • What are some tips for preparing for a media interview?
  • How do you deliver a media interview that hits the mark?
  • Maximise media opportunities and get your message across to the community via the media
My clients commonly ask me these questions. I worked in the media, so I understand how the media works. Although during my 20-year career in the media industry there has been rapid change (for example, I wrote my first newspaper articles on a typewriter!) many things have stayed the same.
The most important thing to remember is “the media wants news” – new news, not old news.
They also want it quickly and they also want it delivered in a way that’s easy to understand and easy to translate. This can be a major challenge for people working in highly structured environments. There is a massive difference between a media release and a report. You can’t cut and paste from your report, put a heading at the top Media Release, and expect that the media will be interested.
Want to know more? mp|media solutions has developed a media training course, which Melissa Pouliot delivers for corporate, government, industry and community groups. Her course is practical and tailored for specific groups. Contact Melissa today to discuss your media training needs.